The Font Ladder
Here's the thing nobody told you: our brand fonts are not available everywhere. Gotham is a paid font most tools don't have, and even Montserrat disappears in email. That's not your fault. The fix is a ladder: use the best font available in your tool, and drop to the next rung only when you have to.
For Headings & Titles
For Body Text
This is the secret. Even when you drop all the way to Arial, the piece still reads as ours, as long as the structure holds: big bold all-caps heading, calm readable body, lots of space, one accent color. Get the structure right and the font almost doesn't matter. That's why the recipe below works in every tool.
Type This, At This Size
This is your intuition turned into numbers. Match the element you're setting to the row, then type those exact settings. The sizes are written for documents and email; in Canva, scale up proportionally for the canvas you're on.
| Element | Font | Size | Weight | Treatment | Looks like |
|---|---|---|---|---|---|
| Eyebrow Label | Montserrat / Arial | 12–13px | Bold (700) | ALL CAPS wide spacing |
Clinical Protocol |
| Big Headline | Montserrat / Arial | 28–40px | Bold (700) | ALL CAPS slight spacing |
Be Radiant |
| Subheading | Montserrat / Arial | 18–22px | Medium/SemiBold (600) | ALL CAPS | Functional Aesthetics |
| Body Text | Roboto / Arial | 16–17px | Light/Regular (300–400) | Sentence case left-aligned |
We treat the soil first. |
| Accent Phrase | Montserrat Italic | 18–22px | Light Italic (300) | Short phrase only | Be Well. |
Three rules that hold everywhere: body text is never smaller than 16px, everything is left-aligned except a centered hero title, and a list after a colon becomes real bullet points, not a run-on sentence.
In Canva
Social posts, stories, flyers. Canva has Montserrat and Roboto built in, so you can stay close to the real brand here. The trick is to set the fonts and colors once, then reuse.
Canva Recipe
- For any heading, click the text and choose Montserrat from the font menu. Set it Bold and turn on UPPERCASE.
- For body text, choose Roboto, weight Light. Keep it left-aligned.
- Set your brand colors once under Brand Kit (or type the hex codes): teal
#2FBEC1, pink#C91B72, dark blue#101A24, dark teal#014151, cream#F8F5F1. - Use color sparingly: a mostly cream or white layout, dark text, and one accent. Never a full bright-teal or bright-pink background behind text.
- For a gradient moment, make a rectangle, set gradient fill from pink to teal, left to right. One per design, never two.
- Add the SOH logo from Brand Kit · Logos. Light logo on dark, dark logo on light. Never stretch it.
Want this even easier? We can build a few locked Brand Templates (a social post, a story, a flyer) so the team just swaps the words and photo. Ask Dr. Sorr if you'd like those set up.
In Word & Google Docs
Letters, handouts, internal documents. Google Docs has Montserrat and Roboto; Word may not, so use its built-in equivalents. The key habit: use the built-in Styles menu instead of manually sizing every line.
Word / Docs Recipe
- In Google Docs: add Montserrat and Roboto via More fonts (the font dropdown, then "More fonts"). In Word: if Montserrat isn't installed, use Arial for headings and Calibri or Arial for body.
- Set your Heading 1 style: Montserrat (or Arial), Bold, 24–28px, UPPERCASE, dark blue.
- Set Heading 2: same font, SemiBold, 18–20px, UPPERCASE.
- Set Normal / body: Roboto (or Calibri), 16px, regular, left-aligned, line spacing 1.5.
- Update the styles once, then just click Heading 1, Heading 2, or Normal as you type. Never size text by hand line-by-line.
- Put the SOH logo in the header, small, top-left. Keep wide margins. Let the page breathe.
In Email & GHL
This is the honest one. Email strips custom fonts. No matter what you choose, most inboxes show a system font instead. So in email we don't fight it: we use a clean web-safe font and let size, weight, spacing, and color carry the brand.
Email & GHL Recipe
- Set the font to Arial (clean) or Georgia (warm). Pick one and stay with it through the whole email.
- Headings: Arial Bold, 22–26px, you can use UPPERCASE for a short title. Body: 16px, regular, left-aligned.
- Carry the brand with color and space, not font: dark teal headings
#014151, dark blue body#101A24, generous spacing between blocks. - Buttons: solid dark teal background, white bold Arial text, rounded corners. One clear button per email.
- Keep a white or very light background. Never a dark or bright-color background behind body text.
- Sign off with the practice line in small grey text: name, Source of Health, Scottsdale AZ.
What a Good SOH Email Looks Like
The Source of Health Team
Scottsdale, AZ · mysourceofhealth.com
Notice: this is just Arial. No special font at all. It reads as ours because of the eyebrow label, the spacing, the dark-teal heading, the single clean button, and the calm tone. That's the whole trick in email.
The Golden Rule
If you can't remember which font goes where, default to Montserrat for headings and Roboto for body where they exist, and Arial everywhere else. Then make sure the structure above holds. Get that right and it will look like us, every time.
- Heading big, bold, uppercase
- Body calm, 16px or larger, left-aligned
- Generous white space, never crowded
- One accent color or one gradient, never two
When you're unsure, check it against the Brand Standards, or just ask. We would always rather you ask than guess. Be Radiant. Be Well. Be You.