01The Credentialing Statement
This is the verbal introduction the team uses when a patient asks "who is Dr. Sorr?", "why should I see him?", or otherwise needs to be sold on his authority. Deliver it slowly, with confidence, like you're stating something obvious.
"Dr. Steven Sorr is the founder and medical director of Source of Health. He's a naturopathic physician with dual expertise in regenerative medicine and aesthetic care — and he's one of the leading voices nationally on what's called functional aesthetics, which is the philosophy that you can't get great aesthetic outcomes without first optimizing the underlying biology."
"He trains other injectors for Galderma, sits on the Scientific Advisory Board for The Aesthetic Show, and is a member of the Complications in Medical Aesthetic Collaborative — an international group focused on safe aesthetic practice and complication management. In 2025, he was named Medical Aesthetic Provider of the Year, and this year he was recognized among the Top 100 Aesthetic Providers in America."
"What patients tell us they appreciate most is that he actually listens, takes time to explain things in language that makes sense, and builds a plan that's specifically yours — not a template. That's why people travel to see him."
- Speak slightly slower than your normal pace
- No upward inflection at the end of sentences — these are statements, not questions
- Pause briefly between the three paragraphs
- Smile through it — your tone should carry warmth even though the content is authoritative
- Never deliver it like you're reading a list of credentials. Deliver it like you're telling someone about your favorite doctor
- The goal is for the patient to think: "I'm in the right place."
Short Version — for Quick References Mid-Conversation
"Dr. Sorr is the founder of Source of Health and one of the country's leading voices in functional aesthetics. He trains other injectors for Galderma, is a member of the Complications in Medical Aesthetic Collaborative, and was named Medical Aesthetic Provider of the Year in 2025. He's exactly the right person for what you're describing."
02The Essentials — Know These Cold
03The Story — Background and Philosophy
Background
Before medicine, Dr. Sorr trained as a Le Cordon Bleu chef (Associates in Culinary Arts) and has been a yoga instructor since 2007. These aren't side notes — they shape how he practices. The culinary training informs how he educates patients on nutrition; the yoga background informs how he thinks about whole-body health and resilience.
He earned a BS in Biological Sciences from Arizona State University, then his Doctorate in Naturopathic Medicine from Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine). He founded Source of Health shortly after graduation. The practice has roughly quadrupled in size in about two and a half years — driven almost entirely by word-of-mouth and reviews.
Clinical Philosophy
Dr. Sorr coined the term functional aesthetics — the idea that aesthetic outcomes depend on optimizing the body's underlying biology first. He talks about the Five Terrain Pillars: inflammation, hormonal signaling, nutrient availability, metabolic flexibility, and recovery capacity. The team-facing shorthand:
- "We don't inject faces — we inject geometry."
- "Treat the soil before we plant the seed."
- "We treat warriors, not victims."
Clinical Approach
Every new patient starts with guided discovery — diagnostics, history, and a thorough conversation before any treatment is recommended. He uses ultrasound-guided injection for filler and neuromodulator placement, which is uncommon among aesthetic providers and is one of the practice's defining differentiators. He's a cadaver anatomy instructor at Finesse Academy and Coast to Coast Cadaver Lab.
04Accolades — In Chronological Order
05Speaking, Training, and Industry Leadership
Dr. Sorr is a sought-after speaker and trainer. Where patients might encounter his work:
- Galderma — GAIN Trainer and Podium Speaker (primary industry affiliation)
- The Aesthetic Show — Scientific Advisory Board
- AMWC — Aesthetic & Anti-Aging Medicine World Congress
- AmSpa — American Med Spa Association
- Aesthetic Next, Tell All Tribune, LA-MCA, AAFPRS
- Brand speaker / advisor for Toskani, CO2 Lift Pro, Canfield, WiQo, Benev
- Founder of Ultrawell Academy — a CME platform educating other physicians on functional medicine and integrative aesthetics
06What Patients Say (and Why)
Recurring themes from patient feedback that you can comfortably reference on a call:
- "He actually listens."
- "He takes the time to explain things in a way I can understand."
- "He builds a plan, not just a treatment."
- "He cares about the whole picture, not just my face."
When in doubt on a call, anchor in his approach rather than his credentials. Credentials open the door. The approach is what keeps patients.
07What to NEVER Say
- Do not quote prices for procedures Dr. Sorr provides
- Do not promise specific outcomes ("you'll look 10 years younger")
- Do not compare Dr. Sorr negatively to other providers — even if a caller is trash-talking someone else
- Do not use the word "MD" — Dr. Sorr is a Naturopathic Medical Doctor (NMD), which is a distinct and licensed credential. He doesn't need to claim MD status to be authoritative
- Do not use generic language like "doctor's office" — say "Dr. Sorr's practice" or "Source of Health"